About

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As non-African, one is unable to see that tragedy is able to walk side by side with rapid, unforeseen progress 

‘The Dark Continent’ is a popular term, frequently used to describe Africa with all its poverty, violence, corruption and migration. As our name already tells, we kindly disagree.

The genuine lack of in-depth knowledge, as well as the relatively flawed and shortsighted coverage of the African continent, likely contribute to the Western perception of Africa as ‘hopeless.’ This contemporary view is vastly outdated and unfounded. Apparently, as non-African, one is unable to see that tragedy is able to walk side by side with rapid, unforeseen progress. Additionally, speaking in broad brushstroke terms about the continent, compromises the incomparable diversity of African cultures and people.

We are here to accommodate the African narrative, to the inimitable developments currently taking place in numerous countries. The African standard of living is rapidly improving and we owe it to the African people to adjust our view to the incredible developments of a mighty continent on a journey towards prosperity.

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It is important not to jump rashly from one-eyed Afro-pessimism to an equally one-eyed Afro-optimism 

The Bright Continent shares constructive background stories and new insights, which aren’t available in the daily newspapers. We won’t deny that this approach might affect our neutrality, but we can assure our readers that we always strive for objectivity and thorough research of stories and characters. To be clear, it is deemed important not to jump rashly from one-eyed Afro-pessimism to an equally one-eyed Afro-optimism. Therefore, this online magazine does not function as a ‘good-news-show’, sugarcoating stories with a positive bias. Although we rather build than tear down, the often harsh and complex reality in numerous African countries is inevitable and such stories are not forgotten, neither are they denied.

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Europe is like a dress rehearsal for heaven

“Europe is like a dress rehearsal for heaven.” This striking sentence, once shared by a young Ghanaian lady, exposes a widely-shared idea among Africans, of Europe being superior to Africa. According to Africa expert, Richard Dowden, this strange psychology is the result of colonial times, that destroyed African confidence. It’s our ambition to regain self-confidence, especially among the African youth, by creating more appreciation for the African identity.

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Today, Africa tells its own story

Without active participation of our readers, we will never be able to create sustainable change and therefore youth and reader mobilization is deemed essential. Additionally, The Bright Continent adheres to the idea of collective knowledge, provided that it is kept on the right track by some reputed experts. Indirectly, this approach proves to be a significant tool in our quest to regain Africa’s self-confidence.

The Bright Continent believes in the potential of Africa’s youth, and offers diverse and talented creators a platform, on which they can express themselves, exchange thoughts and develop their talents. Further, we will soon provide databases, networks and other tools, in order to improve the continent’s ‘fourth estate’ and assist investigative journalists from African origin during their work. Because, The Bright Continent believes in the essential role of press freedom when it comes to sustainable political, economic and social development.