Without active participation of our readers, we will never be able to create sustainable change and therefore reader mobilization is deemed essential. Additionally, The Bright Continent adheres to the idea of collective knowledge, provided that it is kept on the right track by some reputed experts. Indirectly, this approach proves to be a significant tool in our quest to regain Africa’s self-confidence.
To conclude, we believe in the potential of Africa’s youth, and therefore we offer diverse and talented creators a platform, on which they can express themselves, exchange thoughts and develop their talents. Additionally, we will provide databases, networks and other tools, in order to improve the continent’s ‘fourth estate’ and assist investigative journalists from African origin during their work. Because, we believe in the essential role of press freedom when it comes to sustainable political, economic and social development.